Yes I’m asking myself that question!
Well curiosity. On a need to know basis I felt I needed to know about the world of blogging – I am naturally a very inquisitive (nosey) person.
So I wondered what blogging was about and how it’s incorporated into websites and what advantages / disadvantages there were for small businesses.
For those seeking good search engine optimization on their websites it is rumoured that blogging helps with keyword searches, but, as my business is centred around bookkeeping, admin, secretarial services and paperwork organisation I think to just blog about these topics would be a trifle boring. I did though just manage to sneak some keywords for SEO into my blog!! I did spot in the press very recently that web spiders, like Google, are looking for interesting blogs not just those written for SEO purposes – does the spider actually read the article though, I wonder how it knows if the article is written for general reading or just for SEO purposes? See I am as ever curious.
So I shall continue to post completely random blogs, about once a month (I ‘m not inspired enough to write more frequently) and I shall keep on researching the whole matter of blogs.